Every child deserves a great public school
We are a nonprofit dedicated to improving community engagement with public schooling through honest data, grassroots outreach, and parent-led advocacy.
Become an AmbassadorThe numbers tell the story
Public schools deliver outstanding outcomes. When families choose public, everyone benefits.
Additional funding each enrolled student brings to their school
SFUSD graduates accepted to University of California schools
Families who receive their first-choice school assignment
Families placed in one of their top three school choices
How we make a difference
Our grassroots, parent-centered approach uses honest arguments and ongoing data analysis to improve public school engagement.
Ambassador Program
Trained community volunteers share data-backed talking points about public school quality with preschool families.
Research & Communication
Op-eds, social media, and free media services for schools help counter misconceptions and boost enrollment.
Data-Driven Advocacy
We aggregate and analyze data to provide empirical evidence of public school value to our communities.
Community Building
Public schools create shared community spaces that foster civic participation, empathy, and equity.
Join the movement
White and higher-income families disproportionately opt out of public schools, draining critical funding. Every family that chooses public strengthens the system for all children.